3 Steps To A Customer-Driven Marketing Plan

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Is your marketing strategy driven by what you have to sell or the market needs you best fulfill?  Successful marketing needs to be a relentless focus on the customer.  The biggest mistake you can make is to just focus on what you have to sell.

Peter Drucker said that, “the aim of marketing is to know the customer so well that the product or service fits him and sells itself.”

But how do you get to know your customers? This post shares a few simple ways to use research and a customer-first mindset to drive effective marketing strategy.

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