Click here to read our recommended post: Customer Complaints: The Valuable Gift of Getting the Whole Picture
Having had some unresolved customer service issues recently, I “expressed” them to others over the weekend but not to the company involved. Why? Because I didn’t think it would really matter to the company if I did.
A company must communicate an openness and concern to customers OR they will miss many, many opportunities to improve (and/or keep the customer.)